Paragon Import
Import MLS Data
Export your comps from Paragon as a spreadsheet, then upload the CSV here. The system reads Status, Address, Price, SqFt, DOM, Lot Size, Loan Type, Concessions, and more — and auto-routes each listing to the correct comp table. Or paste raw data in the text box below.
Drop your Paragon CSV here or click to browse
Supports CSV from Paragon. Columns auto-mapped.
Status field routes each listing: Active → Active table · Sold → Sold · Expired → Expired · U/C or Pending → Pending
Status field routes each listing: Active → Active table · Sold → Sold · Expired → Expired · U/C or Pending → Pending
Paragon Export Steps: Run your comp search → Select all listings → Export → Spreadsheet/CSV → All Fields → Save → Upload above.
After uploading, scroll down to review each comp table. You can edit any auto-populated field.
After uploading, scroll down to review each comp table. You can edit any auto-populated field.
Location Filter (optional)
Restrict the import to a specific Yuma area or neighborhood. Mirrors how you search in Paragon — area first, then neighborhood. Leave blank to import all rows.
0 neighborhoods selected
Or filter by zip code (fallback) ▾
Or paste CSV text directly
Step 01
Subject Property
Enter subject property details. These auto-populate throughout the analysis and seller report.
Step 02
Comparable Properties
Auto-populated from your Paragon import. Edit any field. Each category serves a different strategic purpose in the seller conversation.
Step 03
Buyer Financing Breakdown
Count the loan types from your sold comps. This auto-generates buyer behavior insight for the seller conversation.
VA Loans
0%
FHA Loans
0%
Conventional
0%
Cash
0%
Enter loan type counts above to generate buyer behavior insight.
Step 04
Why It Didn't Sell — Diagnosis
Check every factor that applies. Expand each item to add client-specific notes. Selected items populate the diagnosis section of the seller report.
Step 05
Market Penalty Adjustments
Each penalty reduces the base sold comp average to arrive at true market value. Default % is auto-calculated — override with a specific dollar amount if needed.
Base Value (Avg Sold Price): Enter sold comps to calculate
Total Penalty Adjustment-$0
Adjusted True Market Value: —
Step 06
Pricing Strategy
Auto-calculated from sold comps + penalties + condition + pool adjustments. Includes time-to-sell estimate at each price point.
Avg Sold $/SqFt
—
From sold comps
Condition Adj
—
Based on C1–C5 rating
Pool Adj
—
If pool differs from comps
Aggressive
—
Fastest sale, max traffic. Best if seller needs speed.
Recommended
—
Best balance of speed and price. Golden window strategy.
High Risk
—
Likely to sit. History shows this range fails here.
Enter sold comp data to generate pricing narrative.
Step 07
Our Plan to Get It Sold
Check every strategy you're committing to. These populate the action plan section of the seller report.
Weekly Market Tracker
Yuma Buyer Demand — Weekly Input
Run these 6 Paragon searches once a week. Takes 5 minutes. Everything else auto-calculates. Use the data in every listing appointment and seller update.
How to pull the numbers from Paragon each week:
Active: Status = Active · New Listings: Status = Active, Date = Last 7 days · Pending: Status = Pending · Sold Last 30: Status = Sold, Last 30 days · Price Reductions: Status = Active + price changed, Last 30 days · Avg DOM: Statistics tab on Sold search
Active: Status = Active · New Listings: Status = Active, Date = Last 7 days · Pending: Status = Pending · Sold Last 30: Status = Sold, Last 30 days · Price Reductions: Status = Active + price changed, Last 30 days · Avg DOM: Statistics tab on Sold search
ADD A NEW WEEK — fill in the blue input row
| Date | Active | New Listings | Pending | Sold 30d | Price Drops | Avg DOM | Absorption | Months Inv. | Pending Ratio | Reduction Rate | Market Signal | Notes |
|---|
THIS WEEK'S NUMBERS
Enter numbers above to preview this week's market signal.
Demand Dashboard
Yuma Market — Live Demand View
Auto-calculated from your weekly tracker entries. Use these numbers in every listing appointment.
Latest Active
—
Homes competing now
Latest Pending
—
Live buyer activity
Sold Last 30d
—
Closings pace
Absorption Rate
—
Above 20% = stronger demand
Months of Inventory
—
Under 5 = seller advantage
Pending Ratio
—
Higher = more buyer activity
Enter weekly tracker data to see your market signal.
Zillow vs. Reality: Zillow may estimate broadly, but buyers price off live competition, concessions, condition, and how fast similar homes are moving right now. Use your actual MLS data — it always wins the conversation.
Seller Talking Points — Auto-Generated
Add weekly tracker data to generate seller talking points.
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Complete the CMA entry and click Generate Report to build your seller report.